At Sway Line Zone (“we”, “us”, or “our”), we value your trust as much as we value your style. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website swaylinezone.com or make a purchase from us.

1. Who We Are

Sway Line Zone is a fashion retailer based at 60 Brook St, Chester, GB CH2U 3LX, specializing in summer-ready styles including bikinis, corset tops, skirts, and trousers. We’re committed to protecting your privacy while helping you build your perfect summer wardrobe.

2. Information We Collect

To provide our seamless shopping experience, we collect:

  • Personal Information: Name, email address, shipping/billing address, payment details (processed securely through our payment partners), and phone number when you make a purchase.
  • Account Information: If you create an account, we store your login credentials and preferences.
  • Browsing Data: Information about how you interact with our site, including pages visited, products viewed, and referring URLs.
  • Device Information: IP address, browser type, device characteristics, and operating system.
  • Communication Data: Records of your correspondence with our style squad at [email protected].

3. How We Use Your Information

Your data helps us create that smooth ocean-wave shopping experience we promise:

  • Process your orders and deliver your fashion essentials worldwide (excluding some Asian and remote regions)
  • Provide customer support and respond to your inquiries
  • Improve our website and product offerings
  • Send you relevant offers (only if you opt-in)
  • Prevent fraud and enhance security
  • Comply with legal obligations

4. Data Sharing & Disclosure

We may share your information with:

  • Payment Processors: Visa, MasterCard, JCB, and PayPal to complete your transactions
  • Shipping Providers: To deliver your summer-ready styles
  • Service Providers: Companies that help us operate our business (e.g., website hosting, analytics)
  • Legal Requirements: When required by law or to protect our rights

We never sell your personal information to third parties.

5. Data Storage & Security

Your information is stored securely:

  • Payment details are encrypted and processed through PCI-compliant systems
  • We implement industry-standard security measures
  • Data is stored only as long as necessary for the purposes collected
  • International transfers (for our global customers) comply with applicable laws

6. Your Rights

You have the right to:

  • Access, correct, or delete your personal information
  • Object to or restrict certain processing
  • Withdraw consent (where applicable)
  • Lodge a complaint with a supervisory authority

To exercise these rights, contact our style squad at [email protected].

7. Cookies & Tracking Technologies

Like the perfect bikini fit, we use cookies to enhance your experience:

  • Essential Cookies: Necessary for site functionality (e.g., shopping cart)
  • Analytics Cookies: Help us understand how customers use our site
  • Marketing Cookies: Used with consent to show relevant ads

You can manage cookie preferences through your browser settings.

8. Changes to This Policy

We may update this policy occasionally. The “Last Updated” date at the top indicates when changes were made.

9. Contact Us

For privacy-related questions, contact our Chester-based team:

Sway Line Zone
60 Brook St, Chester, GB CH2U 3LX
Email: [email protected]